We Deserve

In 2024, URGE embarked on our most ambitious voter engagement program to date – We Deserve – reaching nearly 3 million young voters in a year when so much is at stake for our communities.

We Deserve was URGE’s 2024 voter engagement campaign. By centering joy, collective action, and the power of young people, we met young, Black, Brown, and/or LGBTQ+ folks where they want to be found. We let the world know that we deserve safe communities, equitable access to reproductive care, and healthy, loving relationships with whomever we choose. We aren’t going to stop until we get it.

We deserve…access, safety, equity, bodily autonomy, economic freedom, and liberation. Period