This digital toolkit is for URGE community members – chapter members, grads, Community Activist Networks – all of us who are committed to taking action for abortion access.

The toolkit offers up background information, key messaging, a guide to community fundraising, sample messaging, and downloadable graphics to take action for abortion access. Join us in mobilizing young folks to take action and raise funds. Donations are doubled through August 31, 2024. Together we will build young people’s power and forge a path forward for justice and liberation that will outlast the impact of the Dobbs decision.

About the Campaign

  • Value: Everyone deserves access to abortion without barriers or government interference.
  • Problem: Since the Supreme Court’s Dobbs decision on June 24th, 2022, we’ve seen a surge of attacks on Reproductive Justice. Despite SCOTUS declaring in the Dobbs decision that abortion care was ‘settled law,’ this SCOTUS term shows that the issue is far from resolved. Right now, abortion care is banned or restricted in over half the country. Anti-abortion extremists are using unscientific and baseless information as evidence to put forward a sinister agenda to control our bodies. In some states, pregnant people and healthcare providers are facing criminalization for providing abortion care– with people of color, immigrants, and low-income people disproportionately targeted.
  • Solution: URGE is building young people’s power and forging a path forward for justice and liberation that will outlast the impact of the Dobbs decision. We know we have more potential to impact our futures than outdated institutions do. We’re building grassroots power, engaging in policy advocacy, shifting culture, and mobilizing resources to drive turnout at the polls in November and beyond. And together with leading reproductive health, rights, and justice organizations from across the country, we launched the ‘Abortion Access Now’ campaign, to build and lead a broad, inclusive vision for abortion access and coverage.
  • Action: We’re building grassroots power, engaging in policy advocacy, shifting culture, and mobilizing resources to drive turnout at the polls in November and beyond.
  • Goal: Our goal is to raise $20,000 between now and August 31, 2024 to boost our grassroots power, engage in policy advocacy, shift culture, and mobilize resources for abortion access. A donor has committed to match all gifts up to $15,000 through August 31, 2024.

Key Messages

What is URGE?

Vision: URGE envisions a liberated world where we can live with justice, love freely, express our gender and sexuality, and define and create families of our choosing.

Mission: To achieve our vision of liberation, URGE builds power and sustains a young people’s movement for reproductive justice by centering the leadership of young people of color who are women, queer, trans, nonbinary, and people of low income.

Work: As a state-driven national organization, URGE organizes our communities, provides a political home for young people, advocates for meaningful policy change, and shifts culture, working in states where the challenges and opportunities are greatest.

Why donate to URGE?

  • Abortion access is being threatened, but there is hope in our power as a collective. 74%* of young people saying they plan to vote in the 2024 presidential election, and 90% of 18-30 year old voters do not want to see the right to abortion threatened.
  • By donating, you join the squad and help lay the essential groundwork for a movement that will protect our rights for years to come.
  • URGE is the only national young people’s Reproductive Justice organization.
  • URGE’s state investment model is unique: 80% of our resources fund organizing, policy advocacy, culture shift, and civic engagement in our 6 investment states (Alabama, Texas, Ohio, California, Kansas and Georgia).
  • URGE’s perspective in federal work centers young people, BIPOC communities, and people living in the South and Midwest.
  • URGE is working together with reproductive health, rights, and justice organizations you know and trust, to expand abortion access through Abortion Access Now.

What does a donation to URGE go toward?

Base-Building

Building young people power through campus chapters, leadership development trainings, Self-Managed Abortion (SMA) info sessions and our annual Abortion Positive Tour

Policy Advocacy

Running abortion ballot initiatives, challenging restrictive policies across the country, and mobilizing the masses to rally for abortion access

Culture Shifting

Celebrating self-managed abortion through zines, art, and more for the Self-Managed Abortion (SMA) Fest

Resource Mobilization

Raising money for abortion funds to expand access to abortion in our chapters’ communities

Fast Facts

tl;dr on Dobbs

On June 24, 2022, the Dobbs v. Jackson Women’s Health Organization (aka Dobbs) decision overturned Roe v. Wade, closing the door on federal abortion protections and returning the power to regulate abortion to individual states. The decision to overturn 50 years of legal precedent by gutting the right to abortion opened the floodgates for state-level attacks. Immediately following, more than a dozen abortion bans went into effect — eliminating health care options for millions of people across the country. Learn more here.

tl;dr on Mife

The FDA v. Alliance for Hippocratic Medicine (aka Mife) decision could have revoked the approval of Mifepristone, an abortion medicine that has been safely used for over 20 years. See our full statement on the decision.

tl;dr on EMTALA

The Idaho v. United States and Moyle v. United States cases (aka EMTALA) could have allowed doctors to deny emergency abortion care to pregnant people. See our full statement on the decision.

Start Fundraising

Help us reach our goal of $20,000 by August 31, 2024. By taking action and raising funds now, you join the squad and help lay the essential groundwork for a movement that will protect our rights for years to come. Even better, you can double the impact: a donor has committed to match all gifts up to $15,000 through August 31, 2024.

Get started

  • Choose what youll do: Decide what the best fit is for your fundraiser. Prefer to create one online, host event, or a hybrid of both? Will you be raising funds with friends, colleagues, or a group? 
  • Personalize: Share why you are raising funds. What do you want others to know about URGE? 
  • Set a goal and celebrate the milestones: Set your fundraising goal! How much do you want to raise? Share reminders about your fundraiser and updates on your progress to encourage folks to participate.
  • Share your gratitude: Don’t forget to thank your friends, families, colleagues who make a contribution to your fundraiser.

Make your fundraiser social

Creating a fundraiser on social media is a powerful way to expand your reach and share your message. Set up your fundraiser on Facebook, Instagram, TikTok, or your favorite social media platform! 

Fundraise on Instagram

Create your IG fundraiser and share it on posts, in stories, or a live video. Tap the create post button (+) and select “Fundraiser.” Add one of our social media graphics, select urge_org as the nonprofit, and set your fundraising goal. Or when starting a IG Live, select the “Fundraiser” sticker.

Fundraise on Facebook

To start a Facebook Fundraiser, go to our Facebook page, select “Fundraisers,” and click “Raise Money.” Set your fundraising goal, update your message, and share!

Fundraise on TikTok

Share a fundraiser on TikTok by adding a donation sticker to your videos or LIVE or a donation link on your profile. Start a Tiktok-a-thon and get your audience engaged. To share a donation link to your bio, select edit profile and add @urge_org to your profile.

Fundraise on Twitch

Go to Start Fundraiser button in the Charity section of your Creator Dashboard under the My Fundraiser tab. Host a twitch stream and encourage folks to donate!

Engage your community

  • Host an event: Host a dinner party, drag show, bake sale, concert, movie screening, happy hour, endurance event, or game night! Share materials about URGE and why you are raising funds.
  • At your workplace or school: Asking about hosting a day where colleagues or students can engage in a fun activity like bingo or trivia.
  • Expand your reach: Encourage others to make a contribution or start their own fundraiser. Download the URGE poster to put up in your community, reach out to your network via email, or share on social media!

Spread the Word

We encourage you to use the posts and corresponding graphics below to spread the word about why supporting URGE directly fuels young people’s collective effort to protect our rights for years to come.

Please include this link in all of your posts, which takes community members to our Abortion Access fundraising page.

Sample Post

Instagram/Facebook

We’re building grassroots power, engaging in policy advocacy, shifting culture, and mobilizing our network for history’s biggest showing of young people for abortion access, at the polls in November. Donate now to have DOUBLE the impact. 🍒 🍒

A donor has committed to match donations to $15k through August 31, 2024. Link in bio. 🔗

Why donate to URGE?

🍒 Abortion access is being threatened, but there is hope in our power as a collective. 74% of young people saying they plan to vote in the 2024 presidential election, and 90% of 18-30 year old voters do not want to see the right to abortion threatened.

🍒 By donating, you join the squad and help lay the essential groundwork for a movement that will protect our rights for years to come.

🍒 URGE is the only national young people’s Reproductive Justice organization.

🍒 URGE’s state investment model is unique: 80% of our resources fund organizing, policy advocacy, culture shift, and civic engagement in our 6 investment states (Alabama, Texas, Ohio, California, Kansas and Georgia).

🍒 URGE’s perspective in federal work centers young people, BIPOC communities, and people living in the South and Midwest.

🍒 URGE is working together with reproductive health, rights, and justice organizations you know and trust, to expand abortion access through Abortion Access Now.

#ReproJustice #AbortionAccess #YoungPeoplePower

Download graphic

Sample Post

Instagram/Facebook

🍒 We need access to abortion without barriers or government interference! 🍒

It’s been two years since SCOTUS took away federal abortion protections by overturning Roe v. Wade. Since then, individual states have had power to regulate abortion–and boy did they.

Only 22 states protected it ⭕

14 states made abortion ILLEGAL ❌

And in some states, pregnant people and healthcare providers are facing criminalization for providing abortion care– with people of color, immigrants, and low-income people disproportionately targeted

But we will not be victims in this story. @urge_org is building young people’s power, engaging in policy advocacy, shifting culture, and mobilizing resources to drive turnout at the polls in November and beyond.

🔗 Join our squad & help raise funds for abortion access without barriers! Link in bio 🍒

#ReproJustice #AbortionAccess #YoungPeoplePower

Download graphic

Sample Post

Instagram/Facebook

Young BIPOC are disproportionately targeted by anti-abortion extremist policies, but there is hope in our power as a collective.

74%* of young people saying they plan to vote in the 2024 presidential election, and 90% of 18-30 year old voters do not want to see the right to abortion threatened.

We know we have more potential to impact our futures than outdated institutions do.

That’s why @urge_org is building young people’s power and forging a path forward for justice and liberation that will outlast the impact of the Dobbs decision overturning our right to abortion care.

🔗 If you’re as fired up as me about the state of reproductive rights in this country, join our squad & fuel the right to access abortion care without government interference! Link in bio 🍒

#ReproJustice #AbortionAccess #YoungPeoplePower

Download graphic

Sample Post

Twitter/Threads

1/ We need access to abortion without barriers or government interference! 👏👏👏

It’s been two years since SCOTUS took away federal abortion protections by overturning Roe v. Wade & now it is illegal in 14 states

Help me reach my goal and support reproductive and gender justice!

2/ We have more potential to impact our futures than  SCOTUS does. 

That’s why I’m supporting @URGE_org in building grassroots power and mobilizing resources to drive turnout at the polls in November and beyond.

🔗 Join the URGE squad here:

#ReproJustice #AbortionAccess #YoungPeoplePower

Download graphic

Sample Script

TikTok/Reels

Let’s be clear: Young BIPOC are disproportionately targeted by anti-abortion extremist policies. Decades of restrictive laws, AND the fall of Roe, has resulted in inequitable access for BIPOC, LGBTQIA+ communities, and low-income people. BUT there is hope in our power as a collective.

74%* of young people saying they plan to vote in the 2024 presidential election, and 90% of 18-30 year old voters do not want to see the right to abortion threatened.

URGE is an org that has been rallying young people for decades. Now, URGE building grassroots power, engaging in policy advocacy, shifting culture, and mobilizing resources to drive turnout at the polls in November and beyond.

Click here to join our squad- we’re building the foundation to protect our right to safe abortion for years to come [host an in-app fundraiser and share the link or link directly to our donation page].

Download background graphic

Sample Email

Hey friends,

We need access to abortion without barriers or government interference.

It’s been two years since the Supreme Court took away federal abortion protections by overturning Roe v. Wade. Since then, individual states have had power to regulate abortion, with 14 states making it illegal, and only 22 choosing to protect it.

Now, anti-abortion extremists are attacking our right to access through SCOTUS cases. The first, FDA v. Alliance for Hippocratic Medicine, could have revoked the approval of Mifepristone, a safe and effective abortion medicine used for over 20 years. The second, Idaho v. United States and Moyle v. United States, could have allowed doctors to deny emergency abortion care to pregnant people by making an exception to EMTALA, the Emergency Medical Treatment and Labor Act.

We deserve the right to make decisions about our bodies, so I am inviting you to join my campaign with URGE to make that happen.

URGE, which stands for Unite for Reproductive and Gender Equity, is a state-driven, national organization which organizes for Reproductive Justice. Through base-building, policy advocacy, shifting culture and mobilizing resources, URGE works to ensure everyone can make decisions about their bodies without any barriers.

I am campaigning with URGE because I know that young people power can make a difference. Will you join me?

Send email

Poster

Download this poster to print and post around your campus or community! The QR code will send supporters straight to the campaign donation page.

Download poster

Donate now!