ChoiceWords Blog

Posts Tagged: Trojan brand

Dear Trojan: Make Your Ads More Inclusive

Dear Trojan brand condoms, A few weeks ago, you released a trilogy of ads promoting the Co Zone, short for “condom zone,” in an effort to encourage couples to use a condom every time they have sex. The commercials, which were created in a partnership with MTV, are meant to target Millennials. And in most ways, they do so very successfully. The ads show condoms as part of a happy and healthy relationship. Good on you, Trojan. But they also miss the mark in something that is increasingly important to my generation: inclusivity. I’m sure you already know this, but this specific campaign features a white-appearing, male/female couple. Now, I’m a curious person, so this made me wonder: what’s the general demographic trend in contraception commercials? I had to know the answer, so… Read more »