ChoiceWords Blog

Posts Tagged: safer sex

Dear Trojan: Make Your Ads More Inclusive

Dear Trojan brand condoms, A few weeks ago, you released a trilogy of ads promoting the Co Zone, short for “condom zone,” in an effort to encourage couples to use a condom every time they have sex. The commercials, which were created in a partnership with MTV, are meant to target Millennials. And in most ways, they do so very successfully. The ads show condoms as part of a happy and healthy relationship. Good on you, Trojan. But they also miss the mark in something that is increasingly important to my generation: inclusivity. I’m sure you already know this, but this specific campaign features a white-appearing, male/female couple. Now, I’m a curious person, so this made me wonder: what’s the general demographic trend in contraception commercials? I had to know the answer, so… Read more »

Why “I beat teen pregnancy” is flawed

I celebrated my 20th birthday a few weeks ago, and, like many Millennials on a holiday, I struggled to find the perfect Facebook status to capture the moment. I could have followed in the footsteps of my peers, who have overwhelmingly posted on their respective birthdays some variation of, “I beat teen pregnancy!” The phrase is so common that a friend of mine actually yelled it to me when we crossed paths on my special day—“Happy Birthday, Robyn! And congrats, you beat teen pregnancy!” But is teen pregnancy really something that needs to be “beat”? This terminology implies that teen pregnancy is akin to diseases, like cancer or addiction. When my peers say, “I beat teen pregnancy,” they say it in the same proud tone and in the same congratulatory… Read more »